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RESOURCES

The best solutions stem from the clearest problems

Problem Hacking is the leading methodology used by leaders, innovators and thinkers to get a better edge by more clearly defining complex problems.

ABOUT THIS METHODOLOGY

The Problem Hacking methodology is a structured, human-centred way to tackle complex, ambiguous challenges. It helps learners uncover the real problem, design solutions that meet real needs, and reduce risk before investing time, energy, or resources.

Problem Hacking Methodology

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1.0 Diagnose

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The Diagnose phase is about slowing down to understand what’s really going on—before investing time, energy, or money into solving the wrong thing. Teams often leap to solutions based on symptoms, assumptions, or surface-level inputs. Diagnose challenges that instinct by helping people uncover root causes, map the system they’re working within, and deeply understand the people affected.

Through structured steps, this phase builds clarity around the problem, aligns teams around a shared view of the current state, and ensures the focus stays on what truly matters. It lays the groundwork for everything that follows—because if you get this part wrong, the rest won’t matter.

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1.1 As-Is Statement

The As-Is Statement defines where you are now—before trying to imagine what could be. It creates a shared understanding of the current problem space, including the visible symptoms, key constraints, and system conditions. By documenting the present state clearly and objectively, teams avoid filling in the blanks with assumptions or wishful thinking.

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1.2 CUSTOMER DISCOVERY

Customer Discovery is where real insight begins. Through direct conversations, observations, and research, teams uncover the lived experiences, frustrations, and behaviours of the people most affected by the problem. It’s not about asking what they want—it’s about understanding what’s happening beneath the surface.

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1.3 Empathy Map

The Empathy Map turns raw insights into something structured and shareable. By mapping what users say, think, do, and feel, teams develop a more human understanding of the problem space. This tool helps shift perspective from internal assumptions to user realities— and builds alignment around who we’re solving for.

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1.4 Customer Personas

Customer Personas represent patterns in user behaviour, needs, and motivations — not generic demographics. They humanise your insights by creating relatable, focused profiles based on real data. These personas help teams avoid designing for “everyone” and instead stay grounded in the people that matter most.

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1.5 Outcome Statement

The Outcome Statement reframes the problem in terms of what success looks like. It captures the shift you’re aiming to create for users or stakeholders—turning pain points into a clear, directional goal. A strong outcome statement aligns the team and ensures every future idea stays anchored in what matters.

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2.0 Design

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The Design phase is where teams begin shaping what the solution could be—but it’s not about jumping to a polished product. Instead, the focus is on staying open: generating ideas, exploring possibilities, and building just enough to learn. It’s about designing with intent, not assumption.

This phase helps teams ensure their ideas stay grounded in the problem they’ve diagnosed and in the needs of real users. Through fast iteration, visual storytelling, and systems thinking, teams test the shape and logic of their ideas early—before time or budget is wasted. It’s where creativity meets discipline, and early missteps are turned into valuable insight.

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2.1 Idea Silhouette

The Idea Silhouette helps teams shape early-stage concepts without falling in love too quickly. It begins with a focused “How Might We” question, explores a range of solution ideas, and builds simple visual prototypes to bring them to life. This tool ensures teams stay open, collaborative, and grounded in the problem they’re solving.

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2.2 Needs Fit Check

The Needs Fit Check is a focused reality check. It reconnects your idea to the core user need—and flags anything that doesn’t directly serve it. By doing this early, teams avoid overbuilding, cutting waste before it begins and ensuring the solution is sharply aligned with what matters.

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2.3 Stakeholder Interaction Map

The Stakeholder Interaction Map helps you identify which stakeholders interact with the solution, understand how significant those interactions are, and highlight critical moments to explore further through storyboarding or detailed experience design.

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2.4 Storyboard

The Storyboard brings your solution to life through the eyes of the user. It lays out the experience as a series of key moments—highlighting what they feel, expect, and encounter along the way. By visualising the journey, teams can spot gaps, friction points, and opportunities before anything is built.

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3.0 De-Risk

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The De-risk phase focuses on what most teams overlook: the assumptions that can quietly break a good idea. Many solutions look promising on paper, but fall apart when exposed to real-world complexity—because the risks weren’t understood early enough. This phase is about confronting uncertainty before it becomes failure.

Here, teams identify what must be true for their solution to succeed, then test those assumptions quickly and systematically. They explore viability, feasibility, and stakeholder fit—ensuring the idea isn’t just desirable, but actually works in practice. De-risking helps teams move forward with evidence, not optimism.

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3.1 Size the Problem

Size the Problem grounds your work in evidence. It helps quantify how big the issue really is—whether through market data, cost of inaction, or number of people affected. This tool strengthens the case for change and ensures the problem is worth solving before energy is spent on scale.

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3.2 Monetisation Model

The Monetisation Model explores how your solution creates, delivers, and captures value. It outlines potential revenue streams, cost structures, and value exchanges—ensuring the solution isn’t just desirable, but commercially or strategically viable. It helps shift ideas from possible to practical.

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3.3 Watering Hole

The Watering Hole identifies where your users or stakeholders already gather—online, offline, or in-between. These are the channels, communities, or platforms where you can observe behaviour, test ideas, or spark engagement. Knowing where attention already lives helps you test smarter and scale faster.

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3.4 Risky Business

Risky Business helps teams surface and stress-test what could go wrong. By identifying critical risks—technical, behavioural, regulatory, or market-related—and testing key assumptions early, teams reduce the chance of being blindsided later. This tool replaces blind optimism with measured readiness.

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Reflect

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Reflection isn’t about slowing down—it’s about sharpening your direction. In this phase, you take a deliberate pause to step back and assess how you’re thinking, not just what you’re doing. Using tools like the Compass, Map, and Torch, teams re-align on their goals, surface hidden assumptions, and identify blind spots in understanding or research. It’s a chance to challenge false confidence, recalibrate as a group, and ensure you’re solving the right problem before moving forward. Smart problem-solvers don’t rush past reflection—they use it to make their next move count.

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COMPASS

The Compass helps teams pause and ask: Are we still heading in the right direction—and are we aligned on what that direction is? It surfaces unspoken differences in understanding, priorities, or intent across the group. Use it to recalibrate before moving forward with mismatched expectations.

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MAP

The Map encourages teams to step back and review the broader landscape—what’s known, what’s missing, and how different elements connect. It highlights gaps in research, systems understanding, or stakeholder consideration. Use it to assess whether you’ve explored the terrain thoroughly enough to move forward.

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Torch

The Torch is for shining light on what might be unconsciously guiding decisions—assumptions, cognitive bias, groupthink, or untested beliefs. It helps the team surface what’s being treated as “known” that may not be. Use it to challenge false certainty and invite more rigorous thinking.

Join thousands of curious minds, redefining how problems are identified.

From early-career professionals to global teams, our learners don’t just want answers—they want to ask better questions.

"Problem Hacking is helping to change how organisations think, not just about solutions, but about the problems themselves. When people learn to pause, engage deeply, and question with discipline, they don’t just solve better problems they lead better."

PROF. CHRISTOPHER MURPHY

What our learners say about Problem Hacking

NSW Department of Health

"Problem Hacking fundamentally changed how I approach complex challenges. I used to jump straight into solutions—now I slow down, ask better questions, and get better outcomes. It’s not just a toolkit. It’s a mindset shift."

Priya
Suncorp Group

"Easily the most practical and engaging problem-solving program I’ve done. We walked in with a vague brief. We walked out with clarity, insight, and a validated plan we could act on straight away."

James
TELSTRA

"What I loved most about Problem Hacking was how human it felt. We weren’t just solving a business issue—we were actually listening to people, reframing our assumptions, and building with empathy. That changed everything."

Aisha
WESTPAC

 "As a leadership team, we thought we were aligned—until we worked through the Diagnose phase. The methodology helped us surface what wasn’t being said, and that unlocked entirely new thinking. Worth every minute."

Ben
VICTORIAN DEPARTMENT OF PREMIER & CABINET

"Problem Hacking gave our team a shared language for thinking through ambiguity. We now use the tools across product, policy, and service delivery—and it’s improved collaboration at every level."

Joanne
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Frequently Asked Questions

WHAT YOU NEED TO KNOW
What is the Problem Hacking methodology, in simple terms?
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The Problem Hacking methodology is a structured, people-centred approach to solving complex problems. It helps individuals and teams slow down, understand what’s really going on, design solutions that matter, and reduce risk before investing time or resources.

How is the Problem Hacking methodology different from design thinking or agile?
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The Problem Hacking methodology sits upstream of most agile and innovation processes. Where design thinking often jumps to ideation and agile focuses on delivery, Problem Hacking helps teams define the right problem, test the shape of a solution, and make better decisions earlier—so time isn’t wasted solving the wrong thing.

Has the Problem Hacking methodology been tested in real organisations?
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Yes. The Problem Hacking methodology has been used by over 82,000 learners across 84 countries, and delivered through more than 1,200 workshops. It’s been applied by teams in over 30 ASX 200 companies, as well as startups, public sector organisations, and executive education programs. It’s been pressure-tested across industries, cultures, and levels of complexity.

Who created the Problem Hacking methodology?
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The methodology was developed over a decade of work in strategy, behavioural science, systems thinking, and design. It draws on experience delivering high-impact learning and problem-solving experiences to tens of thousands of people worldwide—including leadership teams, innovation units, and MBA programs. It continues to evolve through global delivery, research, and real-world feedback.

What results does the Problem Hacking methodology deliver?
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Teams using the methodology report faster alignment, fewer wasted cycles, and stronger clarity around what matters most. It’s especially valued in high-stakes environments where ambiguity, urgency, or competing priorities can lead to false starts or misdirected effort. By applying Problem Hacking, teams reduce risk before committing time, budget, or resources.

Is the Problem Hacking methodology rigid or adaptable?
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It’s structured but flexible. The phases and tools provide clarity and consistency, but they can be adapted to different industries, timeframes, or team experience. It works just as well in a four-day sprint as it does in a multi-week strategic engagement.

Can I use the Problem Hacking methodology with my team if we’re not designers?
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Absolutely. The Problem Hacking methodology is designed for anyone solving problems in complex or ambiguous environments—whether you’re in operations, service delivery, strategy, or product. It doesn’t require a background in design, just a willingness to think critically and work collaboratively.

We already run problem-solving workshops—what’s different about the Problem Hacking methodology?
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Most workshops focus on generating solutions quickly. The Problem Hacking methodology helps teams go deeper—clarifying the problem, understanding the system, and aligning on what matters before rushing to answers. It improves the quality of thinking, not just the quantity of ideas.

What value does the Problem Hacking methodology deliver to my organisation?
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It helps teams make smarter decisions, faster—by avoiding costly missteps, improving alignment, and increasing clarity around what actually needs to be solved. It supports innovation, strategy, and execution by ensuring the right problems are being addressed with evidence, not assumptions.

Is the Problem Hacking methodology only for innovation teams?
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Not at all. While innovation teams benefit from the structure and speed of the methodology, it’s equally useful for operational teams, cross-functional projects, digital transformation, and change initiatives. Any group working through ambiguity, misalignment, or complex decisions can apply it.

How long does it take to embed the Problem Hacking methodology in a team or business unit?
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It can start adding value in a single session—but real impact builds over time. Some teams use the Problem Hacking methodology in a one-off sprint; others embed it into their regular workflow or capability uplift programs. It’s designed to be repeatable, coachable, and scalable.

Is the Problem Hacking methodology too structured for a fast-moving startup?
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It’s built for environments just like yours too. Startups often move fast—sometimes too fast. The Problem Hacking methodology helps you focus on the right problem, stress-test your thinking, and make more confident bets before burning time, budget, or user trust.

Can I use the Problem Hacking methodology solo, or do I need a team?
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You can absolutely use it solo. Many founders and operators use the tools to structure their own thinking, guide investor discussions, or bring clarity to product and business decisions. It’s also easy to scale up for teams or co-founders when needed.

Does the Problem Hacking methodology replace tools like customer interviews or Lean Canvas?
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No—it strengthens them. The methodology incorporates structured customer discovery, user insights, and outcome framing that elevate the impact of tools like Lean Canvas or interviews. It ensures you’re getting not just more data, but better direction.

What kinds of problems is the Problem Hacking methodology best for?
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It’s ideal for complex, messy, or ambiguous challenges—where the problem isn’t fully defined, where multiple perspectives exist, or where jumping to a solution too soon could waste effort. It’s used across product, operations, strategy, policy, and service contexts.

What if we’re already mid-project—can we still apply the Problem Hacking methodology?
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Yes—and it’s often most valuable when things feel unclear. You can use the methodology to revisit the problem framing, stress-test assumptions, or realign stakeholders. Even a single session can help course-correct or sharpen direction.

Is the Problem Hacking methodology a one-off workshop or a broader capability?
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It’s both. You can run it as a one-off experience to tackle a specific problem—or build it into your organisation’s way of working over time. It’s modular, repeatable, and designed to upskill teams in critical thinking, customer focus, and decision-making.

Ready to Problem Hack?

From early-career professionals to global teams, our learners don’t just want answers—they want to ask better questions.